UC Berkeley Extension

Nov 29, 2021

4 min read

Agile Product Owner Defined

Instructor Rosemary Hossenlopp gives you an inside look into this in-demand role

Group of adults holding large pieces of a jigsaw puzzle

Why Are You Introducing This Class?

Headshot of Rosemary Hossenlopp

Why Does This Class Matter?

So What Do Product Owners Do?

  • Commercial organizations that want a Product Owner to increase revenue and competitive market share
  • Nonprofits that want their internal teams to more effectively improve quality of life for others at a community, local, state, national or even global level
  • Public-sector leaders who are championing changes in mission effectiveness

Titles Don’t Matter

  • Each role focuses on understanding the customer journey for a specific solution that is important to the organization’s brand. A customer journey maps all of the experiences that customers go through when interacting with a product or solution.
  • Both a Product Owner and a Product Manager know the entire value chain of processes. A value chain documents touchpoints for process, people and product, as well as policy constraints that add value. These roles ensure that the value chain is optimized to deliver on the brand-value proposition: the promise to the customer of why that customer should purchase a product or service.
  • Many organizations don’t neatly fit the Agile mold but have leaders who actively lead teams to create products or services that help their organization’s brand. They can also function in the role of Product Owners.

Inside the Product Owner Job Description

External to the project team

  • Optimizing the value of the project work
  • Understanding shifting customer needs
  • Driving customer journey mapping, value chain and value proposition

Internal to the project team

  • Documenting product-backlog items
  • Prioritizing the items in that backlog to best achieve goals and missions
  • Communicating key priorities
  • Ensuring the project team understands items in the backlog